via Glooce
MEN IN THE ALPS is a charity project of which the net proceeds are donated to charitable institutions dedicated to helping the ill, handicapped or socially underprivileged. In the interest of collecting as much money possible for this worthy cause, the entire production team and the models all take part receiving no salary or reimbursement. In 2006 we started with the first edition. The total edition is of 1,800 copies. The total amount of donations collected till today is of 80,300 EUR [approx. 107,200 USD].
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